My Triple A System. Adsense, Adwords, Arbitrage!
This dirty little secret has been around for a little bit, but I’m going to give you all the details that other internet entrepreneurs are leaving out!
Arbitrage is the action of taking advantage of a price differential between two systems. For example, arbitrage can occur when you can pay less for Adwords than you make with Adsense. For the most part, this is relatively easy to pull off with Google, but let’s get a little more in depth.
The basic idea is easy Domains Earning. Identify a keyword that gets traffic on Adwords, build a website with that keyword in mind, and promote it with similar, much cheaper keywords. You’ll spend much less per click with Adwords than you’ll earn with Adsense, and with a high CTR, you’ll make a killing.
Before we go any further, let me say that I’ve never had a website that was unprofitable with Adsense. NEVER, at any point in my internet career was there ever a day where I lost money with Adsense once I had it set up. (The first few days you may fluctuate and be out a few bucks, but that is rare, even with cheaply made websites and poor research).
As you know, you can bid higher or lower depending on what kind of exposure you want. A higher bid is likely to get more exposure, and promise better results. Why is that? I thought a higher bid simply meant more number 1 results? Well, not always. Google has a system set in place where they actually follow through on how well certain ads or websites are performing. It’s called Smart Pricing. Like I keep mentioning, Google is all for its customers. If Google knows that an ad on your website does little than cost them money, eventually, they will start paying you less. This is why poorly designed websites with very little quality content often get less per click for the same keywords as websites with fresh, genuine content. You really don’t have to go overboard with your website, just rotate your articles and use an RSS feed to keep content fresh. It’s not hard to have many small, quality websites.
Let’s say publishers are paying $10 for position 1, 8$ for 2, $7 for 3, $3 for position 2, and finally $1.50 for position 5.
Obviously, you want your visitors to click on position 1, and get that big click money. However, that ad won’t be displayed on your website nearly as much (or at all), if Google feels you won’t make that click worth much. To avoid this, make sure your content is fresh, inspired and very keyword targeted. Run separate channels on all of your ad blocks to make sure that you can tell which ones are making and losing you money. If one ad block has a much higher CTR than the others, have it appear first in the code so it gets the highest priced ad.
The best way to determine a very valuable Adsense arbitrage is to look for big gaps in keyword prices. Use Google’s own Adwords tool to see what the average CPC is, and what the top ten advertisers are paying for their ads. If you noticed that for say home equity loans, the top 5 bidders are paying 7$, $6.90, $6.70, $3.25 and $3.22, you’ve found a nice little gap to exploit.
Now you need to look at those first 3 ads and find what out what market they are exactly targeting, and base your keywords on that. Using some of the tips mentioned above, you can identify the market and use your knowledge of the Google system to exploit it. If you notice high priced keywords for “California home equity”, write a few pages about California Home Equity loans, and make sure to try and narrow your visitors to Californians as best you can.
I’m not normally one for avoiding a market due to competition, but you’ll have a rougher time finding these bidding gaps with very populated fields. Instead, try and to develop a lesser known niche, or narrow down your keywords to one specific off shoot of a popular category. You’ll probably make more money with Adsense if you are targeting Botox injections rather than just trying your luck with “Looking Younger”.
Sound too good to be true? Well, its really not. Like I’ve said multiple times before, Google cares more about it’s visitors and publishers than you. To avoid losing your account, make sure you offer genuine, sincere content to your
users. Take the time to actually find 15, 20 quality articles with pertinent information regarding your topic before you bombard your website with Adword visitors.
Google will actively search its network for MFA websites. MFA stands for Made For Adsense, or, Made for Ads. If Google feels that your website has been constructed for the sole purpose of making a quick buck, you’ll find your earnings dwindle, and eventually an email telling you that you will be disbanded from the program. Every few months, rotate your articles out with different ones. This will help your website avoid being labeled as a MFA site.
You won’t make much money if you can’t get people to your website, so let’s talk about a few other ways to get some traffic to your Adsense content website. We primarily use Adwords because it’s easy, and very targeted. What you probably didn’t know is that many other companies offer a very similar ppc service. Using the same principals that I taught you for Adwords, you can easily capture the market on several smaller search engines. Here is a list of several small search engines that are often much cheaper than Google Adwords, and can bring in the same volume. Domains Earning Revenue Search
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