Traffic is the support of the internet. Websites need traffic to live on. Sites that can draw visitors who are interested in their offerings thrive and produce. Those that don’t waste away into darkness in the space of a few weeks.
Clever webmasters know that they need to take action to draw in visitors. They might try a
number of different approaches, for instance:
Advertise in the media
Implement search engine optimization techniques
Acquire links from third-party sites
Pay affiliates to find visitors for them
These are just a few possibilities, all of which are more or less effective, depending on the site or product in question. However, they all have one thing in common: they come at a major cost, in terms of money, effort, or both.
But isn’t that precisely what you would count on in order to obtain a highly-sought-after commodity in a competitive market? Sensible results need hard work or hard cash, don’t they? Well, that’s an option. The truth is that there’s another way. A way that is much cheaper, simple to put in place, and by its very nature guarantees not only traffic, but traffic of a very high value.
Learn About the Strength of Type-in Domains
As you might speculate from the name, a type-in domain is a domain name that people simply type in. They haven’t followed a link, they haven’t performed a search, they haven’t just seen the domain in an advert on the Television. They have simply thought, “I want x”, enter whatever “x” is directly into the address field of their browsers and add an extension such as .com or .co.uk to the end. So if, for example, someone wants to spread-bet on rugby, they might type in rugbyspreadbetting.com. On hitting enter, they are of course taken straight to that site, if it exists.
I’m not talking about a few visitors here and there. This happens repeatedly. Estimates are in the range of 10 – 20% of total internet traffic.
Think about it for a second. Imagine that you’re a spread-betting company. You know it’s not easy getting high-quality, targeted traffic. Gambling is a very competitive market. In fact, whichever market you’re in, there are a lot of websites out there competing for the same pool of internet users. Yet here’s an amazing source of traffic that you could detain and funnel to your site simply by owning a type-in domain. The traffic would be exclusively yours — no-one else would have access to it. You don’t even need a separate site: you could redirect the domain to your current rugby page. The costs are minimal — a one-off payment to acquire the domain and then once a year renewal payments, typically around $10. The effort necessary is practically zero.
Buy a type-in domain and you get free traffic, that essentially wants to be there! But is it good quality traffic? Advertisers consider type-in traffic to be amongst the very best quality traffic there is. Visitors who appear at your site via a type-in domain have had an original thought or desire regarding your offering — they haven’t been influenced or incentivised in any way. They have taken action on that thought by choosing to find what they want from the internet and keying their thought directly into a browser. There’s no happier combination: they are motivated to follow their idea and you know precisely what they are looking for. When they think of your product, they think of you automatically!
With the right type-in domain, you can have visitors like this. Maybe it’s time you used type-in domains to bring visitors to your website.
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